How To Use A Book To Grow Your Business (Without Selling Many Copies)

Today, my guest on the I Want To Know podcast is Andy Brown. Andy's an award-winning advisor and coach for people-based businesses, helping them grow and increase their value. He's also the author of “The Emotional Overdraft: 10 Simple Changes for Balancing Business Success and Wellbeing.” Published on January 22, 2024, “The Emotional Overdraft” identifies the 10 drivers of an emotional overdraft and the hidden cost line in many leaders' P&L statements. The book enables leaders to create healthier relationships with their businesses, loved ones, and themselves. 

What's the best way to use a book to grow your business? Do you know when it makes sense to give your book away for free? And does your book need to sell a lot of copies in order for it to help you? Well, you're about to find out.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
09:19 - 3 Ways To Use Your Book To Create Value For Yourself (Without Being A Best-Seller)
17:37 - Give Away Your Book For Free (To These 8 People!)
35:10 - Are You An "Expert?" 3 Misconceptions You Likely Have About Authority

Show Notes

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Intro Music Provided By Uppbeat

How To Use A Book To Grow Your Business (Without Selling Many Copies)
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